Investments

Actual Pet Foods (“APF”) is a North American leader in the raw pet food industry, focused on building a platform of high-quality, trusted brands that deliver healthier nutrition options for dogs and cats. With operations spanning multiple facilities and brands, APF’s mission is to drive growth and innovation in a rapidly expanding sector of the broader pet food market.

CPS Capital launched APF in 2025 to capitalize on the accelerating shift toward raw and minimally processed diets for pets. The company has already brought together a portfolio of leading regional brands – including Back2Raw, Iron Will Raw, and K9 Choice Foods – each with complementary strengths, ranging from operational efficiency and scale, to premium HACCP-certified production, to ultra-premium pasture-to-package offerings. Together, these brands give APF a unique multi-brand, multi-channel growth strategy, supported by strong consumer demand and expanding distribution.

• Formed a platform in an attractive, high-growth sector of the pet food industry, with dogs and cats increasingly shifting toward raw diets
• Acquired three market-leading brands with differentiated positions targeting distinct segments of the market.
• Leveraging a multi-brand portfolio to unlock distribution opportunities with independent and mass retailers across Canada and the US.
• Significant operational synergies through shared distribution, sales, and marketing, while preserving each brand’s identity and customer loyalty.